Easter Campaign
Art Direction • Marketing • Graphic Design • Social Media • Illustration
Goal:
Art direct an Easter campaign built on a restrained gold-and-black palette, using contrast to highlight beauty and light emerging from darkness. The primary artwork layers a classical painting of Jesus carrying the cross with original illustrations of living plants and flowers growing from Mary’s outstretched hand—juxtaposing old and new through texture and metallic detail. The direction extends across social, print, and environmental pieces, reinforced with custom lettering to create a cohesive and immersive visual system.
