El Dorado
Concept • Art Direction • Marketing • Graphic Design
Goal:
Develop a conceptual “Impossible Travel” campaign for El Dorado. The objective was to make the destination feel credible—less cinematic fantasy, more tangible intrigue. Instead of fabricating a hyper-real cityscape, the campaign centered on a physical artifact: a golden mask, paired with the line “Where Gold Comes to Life.” Led the art direction to ensure the concept translated cohesively across campaign visuals and collateral.
