Missions Week
Concept • Art Direction • Marketing • Graphic Design • Info Viz
Goal:
Lead art direction for a church-wide Missions Week campaign built to inspire empathy and action. Create a series of 9-foot, data-driven posters—each focused on refugees, immigrants, foster care, and homelessness—pairing visualized statistics with human-centered photography to move abstract issues into personal focus.
Real people from real places
We worked as a team to design immersive “living scenarios” throughout the building that mirror environments common to each group, inviting a largely middle-class Western congregation into embodied understanding rather than distant awareness. Collaborate with local South American and African community members to host cultural stations—such as Guatemalan women preparing tortillas by hand while sharing their stories—so engagement shifts from observation to relationship. The aim is not guilt, but proximity: to replace stereotypes with faces and inspire ongoing, tangible involvement.
