Camp Bayoca is a 350 acre camp situated in the foothills of the beautiful Smoky Mountains near Sevierville, TN. It's an iconic camp that's been around since 1952 and has an incredible reputation for ministering to kids across Knox County through evangelism, discipleship, and mentoring.
The amazing staff and counselors there aim to give kids a memorable experience, opportunities to meet Jesus, and to have a lasting impact on the communities these kids belong to.
Carter Brown, Bayoca's director, reached out to me for a rebrand when he realized that it was time to renew the camp's image. Balancing heritage with relevancy can be a challenge, and their main problem was a hodgepodge brand that lacked structure and guidelines along with the challenge of appealing to kids in a largely digital age.
