An Impossible Travel Campaign—Student Project
For my raster image processing class we were tasked with creating a campaign that advertises a place that is either lost to history or a work of fiction entirely. Since El Dorado is the city of gold, it seemed like the ideal place to advertise as a luxury vacation spot.
Over the course of several weeks we were required to submit sketches as proof-of-concept, formulate a poster and billboard, and then create mockups fit for a client presentation.
Concept Sketches
While I first thought through compositing an entire city (as fun as that would have been) I thought it would be much more effective to leave the city unseen and just give the viewer a taste of what they might experience. I wanted to let the viewer's imagination take over and entice them into visiting the website for more information by combining an inanimate human representation—the mask—with the verbiage "where gold comes to life" as if to suggest the mask itself could come to life.
Presentation
The final piece for the project was putting together a presentation that included each piece of art, the slogan, travel brief, and mockups. Shown above is an excerpt.
Thanks for watching!
